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Aldous Huxley – Adverstising

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Aldous HuxleyI have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. . . . It is far easier to write ten passably effective sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

Aldous Huxley  

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