| A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.
– Bill Bernbach (1911-1982) |
Category Archives: Bill Bernbach
Bill Bernbach – Energetic displaces the passive
| In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.
– Bill Bernbach (1911-1982) |
